How to Premiumise Your Takeaway & Delivery Menu
Food delivery has been one of the most resilient sectors throughout the global coronavirus pandemic.
The fast food sector in particular has managed to grab a share of declining hospitality sales through their ability to provide affordable collection and delivery services.
As a result, the sector has achieved 72% of 2019 sales, according to the Future of Foodservice Report 2025-30.
As lockdowns continue to sweep the UK and people swap dining out for eating in, the appetite to spend more on food delivery is growing.
All Day, Every Day Menu
Ordering a takeaway is no longer an occasional, evening-only treat.
It’s part of the new normal. It will become part of an all-day, every-day occasion, particularly with more people expected to work from home.
This makes breakfast and brunch, plus all the coffee and snacks in between, fast-growing opportunities for takeaways.
Add to that, the pressure of school closures and many parents will be desperate for convenient and good value family-friendly meals.
Upgrade with Avocado
One ingredient that’s super versatile on an all-day menus is the humble avocado.
Fuelled by health-conscious millennials, sales of the nutty fruit are expected to grow by 4.8% between 2020-25.
Try adding smashed avocado and grilled halloumi to toasted sour dough or Simit breads. Drizzle with olive oil and a pinch of smokey chipotle.
Additionally, include sliced avocado as an ‘add on’ or ‘extra’ to burgers, wraps and salads.
Healthier Options On the Up
As people eat takeaways more frequently, they are making more health-conscious choices – so make sure you capture their attention!
Options like grilled chicken, sushi and salads are up 140%, according to restaurant website company FOODit.
Lean, grilled meats like fish or chicken, served with fresh salad can be low in calories and saturated fats.
Healthier options will also help to future-proof your menu as the Government moves towards banning ‘junk food’ advertising.
Power to the Plants
Plant-based takeaway sales were up by a third in 2020, so make your menu appealing to vegans and vegetarians.
Hummus wraps, grilled vegetable salads and BBQ mushroom burgers are all easy options and tick the box for vegans.
If you’re feeling adventurous, try more unusual vegetables like Okra. Or upgrade your salads with a sprinkle of pomegranate.
Whatever you decide, make sure you work with the right tech partner to make vegan and vegetable options visible on your website.
People want alcohol – delivered!
Takeaway alcohol sales were up 36% in lockdown, partly due to businesses putting alcohol on their menus for the first time.
Adding a small selection of beer and wine could help your customers avoid a last minute dash to the supermarket.
Don’t forget the pudding!
Puddings are a growing part of the takeaway and delivery market, so make sure you grab a slice!
58% of 16-24-year olds and 62% of 25-34 year olds ordered a takeaway dessert in 2020 – they are an easy way to make a meal feel extra special.
Help customers to treat themselves with a pudding and hot drink meal deal to fill the lull between lunch and dinner.
Pick the Right Packaging
When adapting your best dishes to the takeaway market, it’s crucial to have the right packaging. After all, no one wants a soggy battered cod.
Our packaging range offers options to suit ever dish, cuisine and portion size, including biodegradable and compostable items.
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