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A Wet and Wild Trip To Iceland

Did you know that we’ve just launched a new range of wild, line-caught, fully traceable and individually quick frozen (IQF) Icelandic cod and haddock?


Using the hook and line method, our new wild fish are caught live and stored on ice in prime conditions before being filleted and frozen. The result is a consistently high-quality, natural fillet with minimal environmental impact. The fish are sustainably sourced and fully traceable.

Our Chief Products Officer at JJ Food Service said, “Quality and consistency means everything to our customers.” The fish are Individually Quick Frozen to support portion control, which is an important way to maintain good profit margins and reduce waste.

Our team visited Iceland to make a YouTube video about how the fish have been sourced. Watch it here!


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